I help founders and venture firms get critical moments right.

I’m a high-leverage strategic operator brought in when narrative, product, brand, and execution need to align fast — before a raise, a launch, a repositioning, or a growth transition.

I work with founders, leadership teams, and investors when something important is on the line and the story, product, and execution all need to hold up.

That can mean sharpening an investor narrative, tightening positioning before a launch, fixing a website that no longer reflects the business, or helping a company move through an inflection point with clarity and momentum.

If my name is on a project, it’s because the moment matters and the work needs to hold up.

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Collage of credit and airline cards, including Alaska Airlines, Marvel Visa, Lowe's, and CNN, along with various decorative objects.

Selected highlights

  • Architected investor decks and strategic narratives that supported $300M+ in capital formation, including Lottery.com’s path to IPO.

  • Designed the very first airline app for Alaska Airlines and the very first news app for CNN, helping define the earliest mobile product patterns in both travel and news.

  • Directed the multinational rebrand and experience system for Red Planet Hotels, spanning 100+ hotels across Asia and Europe.

  • Co-created the world’s first crypto-linked gift card and helped pioneer immersive theater technology for Marvel and Comic-Con.

  • Helped launch foundational mobile products for HBO, TED, Target, Visa, TOMS, and Martha Stewart.

How I work

I keep scope tight, move quickly, and stay close to the work.

I am usually brought in for specific high-stakes moments where clarity and follow-through matter: a raise, a launch, a repositioning, a product shift, or a narrative problem that is slowing growth.

I do not operate like a large agency and I do not create unnecessary process. I work directly with decision-makers, get to the signal fast, and help produce work that can actually be used.

When to call me

  • You are preparing for fundraising and the company story is not sharp enough yet.

  • You are launching or repositioning and the product, brand, and narrative are out of sync.

  • Your website or pitch still reflects an earlier version of the business.

  • Growth has made the company harder to explain.

  • Investors, customers, and internal teams are not reacting to the same story.

  • You need senior help quickly, but not another full-time executive.