Selected Work & Defining Moments

I’ve spent my career helping shape products, brands, and narratives at consequential moments — from the earliest days of mobile to investor-facing work, global brand systems, and category-defining digital products.

A man in glasses and a beige blazer holding a silver Webby Award trophy at the Webby Awards event.

In the beginning of mobile

I was fortunate to be working in mobile at the very beginning, when many of the patterns people now take for granted did not yet exist.

That work included designing the very first airline app for Alaska Airlines and the very first news app for CNN, along with early mobile work for brands like HBO, TED, Target, TOMS, lululemon, Martha Stewart, and Madison Square Garden.

I wasn’t arriving after the category was established. I was helping shape what mobile could be while the medium itself was still new.

Red Planet Hotels

Brand creation, product experience, and a full hospitality system across Asia

Red Planet was a full brand and experience system built from the ground up.

I designed the core brand identity and helped shape the broader system across digital, physical, and environmental touchpoints. That work extended into signage, interior and exterior design consultation, web, mobile, and the wider guest-facing experience — with the goal of creating a hospitality brand that felt clear, modern, and complete at every level.

The brand was built to feel contemporary, useful, and genuinely appealing without falling into the usual budget-hotel clichés. The thinking was simple: make it clear, make it real, make it feel good, and remove what gets in the way. That same point of view carried through the digital product work, including hotel search, booking flow, hotel detail screens, image browsing, payment, and account structure.

This is the kind of work I’ve always been drawn to: not just making something look better, but helping define what something is, how it speaks, how it works, and how it feels in the hands of a real person.

Lottery.com

Founder vision, category creation, and end-to-end product leadership

Lottery.com was one of the most consequential founder-level projects of my career.

I was one of the founders and helped develop a solution that did not exist at the time. We were the first app to sell lottery tickets, which meant we were not improving an established model. We were creating a new one.

I was responsible for the entire brand and product — shaping how the company was conceived, how the experience worked, and how the business would be understood by customers, partners, and investors.

I helped build the investor-facing story and pitch strategy that supported more than $300M in capital formation and helped position the company on its path toward IPO.

What mattered to me was not just creating something new, but creating something coherent — where the product, the brand, and the story all reinforced each other.