I help founders and venture firms get critical moments right.

I work with founders, leadership teams, and investors when something important is on the line and the business needs to come through clearly — in the story, the positioning, and the decisions around it.

That might mean sharpening an investor narrative, clarifying positioning before a launch, realigning a website that no longer reflects the business, or helping a company move through a meaningful transition with more clarity and less noise.

I’m brought in when the stakes are real and the work needs to hold up.

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Collage of credit and airline cards, including Alaska Airlines, Marvel Visa, Lowe's, and CNN, along with various decorative objects.

Selected highlights

  • Architected investor decks and strategic narratives that supported $300M+ in capital formation, including Lottery.com’s path to IPO.

  • Designed the very first airline app for Alaska Airlines and the very first news app for CNN, helping define the earliest mobile product patterns in both travel and news.

  • Directed the multinational rebrand and experience system for Red Planet Hotels, spanning 100+ hotels across Asia and Europe.

  • Co-created the world’s first crypto-linked gift card and helped pioneer immersive theater technology for Marvel and Comic-Con.

  • Helped launch foundational mobile products for HBO GO, TED, Target, Visa, TOMS, and Martha Stewart.