I build things that work.
As a founder and strategic operator, I’ve spent two decades helping companies navigate high-stakes inflection points—sometimes at the very beginning, sometimes at scale. From shaping early product direction and narrative to leading growth-stage transitions and major launches, I work where execution, story, and leadership have to align. If my name is on a project, it’s because what’s being built needs to hold up.
I work with founders and venture firms when something important is on the line — growth-stage transitions, launches, repositioning, or fundraising moments where clarity matters. If my name is on a project, it’s because it’s built to hold up.
What I work on
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Product
Product means figuring out what you’re building and why it should exist. That work often starts early—clarifying first principles, defining the real problem, and shaping a product that supports fundraising and growth. As companies scale, product work shifts to managing complexity, aligning teams, and ensuring systems support the brand promise.
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Brand
Not logos for the sake of logos, but systems that hold together across digital products, physical spaces, and behavior. This is critical when a scaling company has outgrown its original identity, or when an established enterprise is expanding and needs a cohesive, world-class design language to maintain its lead.
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Narrative & Fundraising
When the product is hard to explain or momentum has stalled, I help companies regain narrative clarity. I specialize in growth-stage storytelling — not spin, but alignment between what a company is building and what the market, customers, and investors can actually understand. This often includes fundraising narratives, but always starts with truth and execution.
How I work
Venture partners bring me in when they need a senior operator who can embed quickly, align teams, and move critical work forward without adding noise or dependency. I usually get involved when something mission-critical is being built or re-worked. From co-founding Lottery.com to launching HBO’s original GO platform and re-architecting global brands like Red Planet Hotels, I specialize in foundational moments that define a company’s valuation and future.
My role is to bring clarity and momentum without adding unnecessary process. I partner with founders to execute and with VC firms to support their portfolio companies through major transitions. I keep my slate small and remain involved through execution. Because I'm part of the work, I'm ultimately accountable for how it turns out.
I keep my slate small and stay close to the work. My role is to support leadership, not replace it — bringing clarity, momentum, and follow-through at moments that matter. If I’m part of something, I’m accountable for how it turns out.